There is a lot of competition among internet marketers in order to make a sale and keep customers coming back for more.
That competition is very alive among those that sell electronic cigarettes and they are constantly looking for ways to be of more value to customers. One of the ways by which they achieve this is by providing information about what is happening in the e-cig world around the globe.
In a bid to be the first to relay the latest happenings, some of these sites do not fully research a piece of information they have had and they just rush to publish what they have collected.
Some even go as far as formulating a news story from a headline they have read and never bother to read the entire article!
It is a known fact that in order to attract attention, media houses go for the sensational. That means that they more often than not exaggerate something in order to come up with a captivating title that will lure readers to spend some valuable minutes on that news item.
When the reader decides to read the article in order to get more details on the title, they are often disappointed to find that the content is not as earthshaking as the headline made it to appear.
Sensationalism About E-Cigarettes.
Like already stated, the electronic cigarette marketing landscape is teeming with stiff competition so sensationalism tends to thrive under such conditions.
Take an example of an American company that makes Marlboro. It bought one of the leading electronic cigarette makers and in just a matter of days, there were blogs stating that the Marlboro maker had bought the e-cig company in order to start making marijuana e-liquid!
That news came as some states legalized the consumption of marijuana so the “creative” blogger immediately saw a “connection”. Do you see how blogs can be misleading at times?
Imagine how many situations like the example above illustrates happen on a daily basis around the world. Chances are very high that a sizeable portion of the information that people are being given is inaccurate to some degree.
What You Can Do.
Having realized how high the likelihood of being given inaccurate e-cig news is, do not become radical and say you have stopped reading news on the internet. That would harm you more than it would help you.
What you need to be aware of is the possible pitfalls of information that you get on the net. Once you have that mindset, you will develop the habit of crosschecking a piece of news that you are particularly interested in so that when several sources are carrying the same item, then you can be sure it is true.
We tend to rely more and more on others and forget that we are primarily responsible for what we consume. There is need to take back personal responsibility so that each individual is in charge of what they read. Crosschecking something before you believe it is one way of reclaiming your responsibility.